Regional Sales Manager x2
Salary:
70-80k
Location:
South
Location: 1x South East | 1x South West
Salary: £70k + car
The Company: A growing supplier of high-performance abrasives, welding consumables and associated products.
The Role:
- Building strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups.
- Developing new distributor accounts and growing sales through existing distributor partners.
- Supporting distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training.
- Creating regional sales plans to drive revenue, margin and repeat business.
- Ensuring distributors are actively promoting company products and not simply holding passive stock.
- Helping distributor branches understand where company products fit against existing brands.
- Supporting distributor-led customer trials, site visits and product conversions.
- Identifying branch-level opportunities, regional buying opportunities and larger group-level agreements.
- Working closely with distributor managers, branch managers, sales representatives and purchasing teams.
- Although this is a distributor-led sales role, the successful candidate must be comfortable working directly with end users where required to support the distributor and help secure sales
- Attending joint visits with distributor sales teams.
- Demonstrating products on customer sites.
- Helping convert end users from competitor products.
- Understanding customer applications, pain points and usage volumes.
- Providing clear commercial feedback to both the distributor and company management.
- Supporting product trials and ensuring trials are followed up properly.
- Helping distributors turn demonstrations into orders and repeat sales.
Requirements:
- A strong and proven background in regional sales, distributor sales, industrial sales, technical sales, key account management or field sales.
- Ideally 10+ years’ experience in a relevant sales role, or an equivalent level of proven commercial achievement.
- Experience selling through distributors, stockists, trade counters or industrial supply networks.
- Strong knowledge of abrasives, welding products and engineering products.
- A clear understanding of how to support distributors and help them sell to end users.
- A successful track record of winning new business and growing existing accounts.
- Experience conducting product demonstrations, trials or technical sales presentations.
- The ability to influence distributor sales teams and branch managers.
- Strong commercial awareness, including margin, pricing, volume potential and competitor positioning.
- The ability to work independently across a regional territory.
- Strong CRM discipline and accurate reporting habits.
- The credibility to speak with business owners, branch managers, purchasing teams, sales teams and end users.
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