Technical Sales Manager
Salary:
Negotiable
Location:
South East
Location: Homebased covering South East
Salary: £Neg
The Company: Adhesive manufacturer
The Role:
- Develop profitable sales across the Southeast England territory.
- Manage and grow an established portfolio of existing customers.
- Identify and develop new customers and applications.
- Build and maintain a strong pipeline of qualified sales opportunities.
- Visit customers and prospects regularly to understand their manufacturing processes, applications, technical requirements and commercial needs.
- Work with customers and the company’s technical team to identify suitable adhesive solutions.
- Coordinate product samples, technical evaluations and customer trials, following opportunities through to commercial conversion.
- Prepare and follow up quotations.
- Negotiate pricing and commercial terms within agreed authority levels.
- Develop strong, long-term customer relationships.
- Identify opportunities to introduce additional company products into existing accounts.
- Identify opportunities to replace competitor products with company solutions.
- Support customers with technical and commercial issues, working with internal colleagues to achieve timely resolution.
- Produce accurate sales forecasts and maintain clear reporting on opportunities, risks and required actions.
- Maintain accurate and up-to-date CRM records.
- Work closely with Customer Service, Technical and Production colleagues to deliver a high standard of customer support.
- Manage pricing and discounts responsibly, with a strong focus on profitable growth and margin discipline.
- Represent the company professionally at customer meetings, exhibitions and industry events where required.
Requirements:
- Strong technical and commercial aptitude.
- Comfortable discussing manufacturing processes and technical applications with customers.
- Confident developing new business and approaching prospective customers.
- Strong relationship-building skills.
- Commercial judgement with a clear focus on profitable sales.
- Excellent verbal and written communication skills.
- Well organised and able to manage a geographical territory independently.
- Disciplined approach to prospecting, pipeline development and follow-up.
- Comfortable using CRM and sales reporting systems.
- Able to work effectively with internal technical, production and customer service teams.
- Full UK driving licence.
- Willingness to travel extensively throughout the South East.
- Previous experience within adhesives, coatings or chemicals preferred
- Selling into packaging, paper and board markets
- Previous experience in B2B technical or industrial sales.
- Demonstrable ability to develop new business and grow existing accounts.
- Experience selling technical products, services or solutions into industrial or manufacturing environments.
- Ability to develop opportunities from initial prospecting through technical evaluation, quotation, trial and commercial conversion.
- Strong commercial negotiation and account-management skills.
- Experience managing a geographical sales territory would be advantageous.
- Experience selling through technical trials and product qualification processes.
- Experience of value-based selling and competitor product conversion.
- Familiarity with structured sales methodologies such as SPIN, Challenger or similar.
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