Marketing Manager
Salary:
Negotiable
Location:
East Midlands
Area: Derbyshire (Fully Office-based)
Salary: £Negotiable depending on experience
The Company: Chemical Manufacturer
My client is seeking a proactive, creative and commercially minded Marketing Manager to establish and develop the marketing function within the business.
This is a newly created role offering the opportunity to shape the company’s marketing strategy, modernise existing activities and introduce new initiatives to strengthen brand awareness, support sales growth and improve customer engagement.
Working closely with the sales team, senior management and other departments, the Marketing Manager will be responsible for reviewing current marketing materials and processes, developing new concepts, managing digital marketing and social media, maintaining brand consistency, and coordinating exhibition and industry events.
The successful candidate will ideally have experience in a B2B environment, with knowledge of the chemical industry, manufacturing, industrial products or technical sales markets.
The Role:
- Review & maintain the company website
- Identify opportunities to improve website structure
- Develop digital campaigns
- Explore suitable digital tools and marketing technologies
- Develop & manage a social media strategy
- Create and publish regular content
- Develop content around product applications, industry developments, technical expertise, company news, exhibitions & customer successes.
- Coordinate content creation with internal technical specialists
- Research and recommend relevant chemical industry exhibitions, trade shows, conferences and networking events.
- Manage the planning & delivery of exhibitions, from booking and budgeting through to stand design & promotional materials.
- Coordinate exhibition logistics, stand graphics, literature, samples and branded merchandise
- Work with the sales team to establish event objectives, target audiences and lead-generation plans.
- Work closely with the sales team to understand customer needs, target markets and commercial priorities.
- Develop marketing campaigns
- Produce presentations, sales tools, product comparisons
- Support new product introductions and the promotion of existing product ranges.
- Develop an understanding of the company’s chemical products, applications, target industries & customer requirements.
- Translate technical product information into clear, commercially relevant marketing messages.
- Collaborate with technical, quality, health and safety and regulatory teams when preparing marketing content.
- Develop & manage the marketing budget, prioritising actives according to business needs and expected return.
- Monitor campaign performance and report on marketing activity to senior management
- Establish KPI’s covering brand awareness, website performance, social engagement, lead generation and exhibition results.
- Manage external agencies, designers, printers, exhibition suppliers and other marketing partners where required.
Requirements:
- Experience in a marketing role, ideally within a chemical, technical, manufacturing or industrial environment.
- Strong written & verbal communication skills
- Experience creating & managing marketing materials & campaigns
- Knowledge of digital marketing & social media
- Strong attention to detail
- Ability to work independently and establish processes in a newly created role
- Commercial awareness and an understanding of how marketing supports sales
- Experience managing trade exhibitions and industry events
- Knowledge of website content management systems, SEO, analytics and email marketing
- Familiarity with chemical product documentation and regulatory considerations
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